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Understanding the White Label Solutions provided by MetaQuotes

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Building a successful brokerage firm hinges on the quality of your trading software, which includes trading charts, analytical tools, and order execution models. Many brokers in the world of Forex turn to MetaQuotes’ solutions, which are regarded today as the industry standard. 

Firms have two options: purchasing a full server license from MetaQuotes or choosing a more cost-effective third-party white-label provider offering the same platform.

WL Solutions: The Game-Changer for Brokers

For startup brokerage firms, having a robust trading platform is essential. White-label solutions, like MetaQuotes’ pre-packaged MT4 and MT5 trading platforms, allow companies to offer clients a world-class trading platform without the high cost of developing one from scratch. These solutions come with all the core features of the original platform and can be customised with the brokerage firms’ branding elements.

Third-Party White Label vs. Direct Licence by MetaQuotes

Even though WL solutions have many advantages, some brokers may question whether they should obtain a direct license from MetaQuotes instead. Let’s analyse the main distinctions:

White Label Solution:

  • Pros: Offers greater affordability, simpler to configure, and customisable functionality
  • Cons: May provide restricted access to certain advanced features

Direct MetaQuotes License:

  • Pros: Complete access to all features of the trading system, direct assistance from MetaQuotes
  • Cons: Increased expenses might necessitate more technical know-how to handle

Brokers often base their decisions on their budget, technical abilities, and long-term objectives. For many new companies, third-party white-label MT4 and MT5 solutions are ideal starting points.

MT4 vs MT5 WL: Choosing Your Champion

When choosing a MetaQuotes white-label solution, you can select either MT4 or MT5, which come with distinct strengths and features.

MT4 White Label

  • Focused on Forex and CFD trading: The primary aim of MT4 is to cater to Forex and CFDs. This specialisation ensures that it is a strong and reliable platform for brokers focusing on these widely traded markets.
  • Widely recognised and preferred by many traders: MT4 has a long history and has established a solid reputation and a significant user community. Its features are well-known among traders, and its consistent performance is preferred by many.
  • Simpler interface, ideal for beginners: The platform’s effective US is perfect for new traders. Beginners are not overwhelmed by its simplicity, which allows them to navigate and learn about the trading environment more easily.

MT5 White Label

  • Expanded asset coverage: The new version of the MetaQuotes software allows trading in a wider variety of assets, such as stocks, commodities, and cryptocurrencies, unlike MT4.
  • More advanced analytical tools: MT5 is equipped with advanced analytical tools and features. Traders who need in-depth analysis and planning will find these tools beneficial.
  • Better suited for diverse trading portfolios: The advanced tools and diverse asset classes that MT5 can handle make it suitable for brokers who want to appeal to a wide range of traders with different interests and levels of expertise.

Verdict

Many brokerages are seeking alternatives to MetaTrader white-label licenses. Some turn to cTrader, while others opt for proprietary or third-party solutions. However, MetaQuotes’ MT4 and MT5 remain popular due to their features and reputation.

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