Why Businesses Can’t Survive Without Mobile Apps Anymore

By 2025, mobile applications will not be an option for businesses but a survival tool. Think about this: there are more than 6.9 billion smartphone users on Earth (Statista), or almost 86 percent of the planet. There is the domination of mobile apps in our shopping, working, travelling, banking, and even our learning activities. Actually, individuals are on smartphones most of the time (92 per cent) within apps (Data.ai). Companies that fail to connect with their audience in the places where they are already in a mobile application risk being phased out.

1. Mobile Apps Drive Customer Engagement Like Nothing Else

Customers no longer wish to purchase products, but they desire experiences. The direct customer access that apps offer businesses can be seen in the form of push notifications and personalized content, as well as loyalty programs.

• Individualized experiences are favoured by 70 percent of users, and apps allow them to do so by monitoring actions and recommending what to watch.
• Online stores such as Amazon or Flipkart increase the number of repeat purchases through individualized recommendations, discounts, and one-second checkouts.

Businesses miss out on opportunities to interact with customers on a day-to-day basis without apps, which is hardly possible through a web page or email.

2. Mobile Commerce is Dominating the Market

One of the sectors of global trade that is developing at a high pace is mobile commerce, also known as m-commerce. Insider Intelligence estimates that by 2026, m-commerce sales will have reached 4.7 trillion worldwide.

• That is, they are not browsing apps; they are shopping in them. Companies that use physical stores or even desktop websites alone are losing billions of potential revenues.
• Mobile devices contribute 63% of the retail traffic.
• Applications provide services such as saved payments, online wallets, and effortless checkouts – shopping is faster, and cart abandonment is minimized.

In the case of business, this is not about sales; it is about having a prime real estate on the phone screen of a customer.

3. More Convenient, Faster, Smarter

The final differentiator of the digital world today is speed. Applications can load in less time than websites, and have some crucial information stored locally, so browsing, buying, and interacting are not complicated.

• A research study indicates that 70 percent of consumers give up on websites that take a long time to load, whereas mobile app development reduces that threat by a significant margin.
• Mobile applications are also compatible with phone hardware, which provides smoother navigation, offline applications, and built-in devices such as location (GPS) and cameras.

This degree of convenience makes customers loyal- in a world of infinite choices, they will always take the quickest and most convenient experience.

4. Apps foster better brand loyalty

The average user has over 80 apps on their smartphone, but they only actually use 9-10 daily (TechJury). The users continue to open some apps daily, demonstrating the extent of brand stickiness that apps can create.

Rewards and gamification with loyalty programs built into applications ensure repeat customers. For example:

• Starbucks’ mobile application is responsible for over 25 percent of its transactions in the United States by way of loyalty and pre-orders.
• Sephora, a beauty company, uses its applications to provide special offers, customized discounts, and augmented reality makeup try-ons- building a repeat business.

Businesses can no longer have a direct avenue to build loyalty and long-term relationships without apps.

5. Apps Give Businesses Critical Data Insights

A mobile app for your business can have all the interaction from data search queries, time spent, clicks, and buying habits. This data can then be used by businesses in predictive analysis, inventory management and personal marketing campaigns.

• Investing in data-driven personalization, 91 percent of companies state that ROI has increased (Econsultancy).
• Through the apps, the businesses know their customers like never before, enabling them to innovate and respond quickly to the market demands.

In the absence of apps, businesses will not be able to access real-time customer insights, which can make it more difficult to compete with data-driven competitors.

6. Competitive Edge in Every Industry

Apps have become the norm regardless of whether you are in retail, finance, fitness, education, or food delivery. Those companies that lack apps are considered to be as outdated as possible, whereas competitors that have apps are regarded as modern, accessible, and customer-oriented.

• The use of mobile banking applications in the finance sector has increased by half in the past five years.
• Post-pandemic, there was a 300% increase in telemedicine apps in the healthcare industry.

Food delivery apps such as Zomato, Uber Eats, and DoorDash were able to become billion-dollar giants by simplifying the process of dining. To the point, apps are not industry-specific any longer; they are industry-defining.

7. Apps Expand Global Reach

Mobile applications open up the global markets. Through the process of app store optimization and localization, a small business can communicate with the world.

For instance:

• App localization of language also enhances downloads by 128 per cent.
• App stores provide companies with access to billions of consumers in their continents without significant overhead costs.

In the absence of apps, business organizations restrict themselves to geographical locations, where they miss out on growth opportunities that have been exploited by their rivals.

8. Applications Integrate New Technology

Mobile apps are transforming more quickly than websites with AI, AR/VR, blockchain and IoT. These technologies reinvent customer experiences:

• AR apps allow retailers to allow their customers to try before they buy.
• With AI-driven apps, people receive smarter suggestions (Netflix saves 1 billion dollars every year as it tries to cut churn with personalized recommendations).
• Smart homes, cars and wearable devices are managed by IoT-linked apps.

A website can’t match this. The future of innovation lies with apps.

9. Pandemic Shift: Apps Became Lifelines

The pandemic showed the importance of mobile apps. Video conferencing tools such as Zoom, Teams and Slack became household names. There was a tremendous growth of grocery applications, fitness applications, and online learning applications.

• In 2020 alone, the number of downloads of business apps increased by 132 per cent globally.
• App usage is still on the increase even after the pandemic, making apps an indelible part of the lives of people.

Companies that were app-based flourished in the crisis. The ones that failed to do so survived–or perished.

Summary

Mobile apps are not about following the trends anymore. They are about survival. As billions of individuals are obsessed with their smartphones, companies that fail to reach this mobile-first world would become obsolete. Apps deliver connectivity, information, income, loyalty and international connectivity – all essential elements to survive in the hyper-competitive market today.

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